Here are a few UX samples I did during an email course for UX writing.
Example 1
Scenario: A traveller is in an airport waiting for the last leg of a flight home when their flight gets abruptly cancelled due to bad weather.
Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.
Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max
My response:
Flight B475 cancelled
Hey Jim, your flight has been cancelled. Don’t worry, your flight has been rescheduled to the one directly after it. We’ve also reserved you a hotel that is two blocks away.
Hotel details
I need help
________________
Example 2
Scenario: A user is in their favourite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once a month for a flat fee.
Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max
My response:
Your favourite store is now online!
Say goodbye to long lines by shopping for your favourites on the app. We’ll deliver your groceries once a month for a flat fee of $9.99. You shop on the app while we do the rest!
Sign me up!
No not for me
________________
Example 3
Scenario: The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.
Challenge: Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any) do they need to take to recover their content? What if they can’t recover the content?
Headline: 40 characters max
Body: 140 characters max
Button(s): 20 characters max
My response:
The unexpected happened but we’re good:)
Phew! That was close. We managed to save the last version of your work before the app crashed. You can continue from where you left off.
Continue my work
Start new
